We’re Open For Business
We are officially open for business. Sea Lion PR is a new incarnation of a publicity service we have been providing digitally for over 20 years to a wide range of clients across the globe.
Great podcast PR campaigns start small. The notion many people have of the latest hit podcast show in the media as being an “overnight success” is largely a fallacy. Do some homework on these media darlings, and you’ll find often the shows have been around for a very long time, and grew their audience accordingly.
Rather than promoting a new show or business with the goal of hitting a massive audience off the bat, we take a much different approach, one that nets a much higher success rate over time.
In Major League Baseball a batter at any given point in the season has a 30% chance of getting on base, and a 3% chance of hitting a home run on average. It is understood that baserunners can score points just as well as a home run slugger. But the odds for success are much greater for the former than the latter. We focus on getting our podcast PR clients on base rather than hitting it out of the park, because simply put, this strategy works better.
Slow and steady organic growth is the hallmark of Sea Lion PR. We look to promote shows organically with enthusiastic listeners who are excited to tell their friends and family about what a given show has to offer. This type of PR campaign strategy we refer to as organic.
Organic podcast PR offers listeners the chance to tune into something they already care deeply about. Over time we refine the strategy to create a captive audience and reach out to media that are often more than happy to report on the show.
In addition to traditional media outreach, our bespoke approach to podcast PR puts an emphasis on guesting. We like to have our clients guest on other shows in the same industry as theirs, as well as invite show hosts on to their guest on their own show. This helps cross-promote a show to like audiences and works to build an engaged listenership.
Finally, great podcast PR comes from building a community around a show. Whether it’s helping with developing content marketing strategies, or forums and fan pages, to merch, many of the best shows exhibit a lively community, and we want to help you in that pursuit.
New show, old show, in-between old and new show. Sea Lion PR is here to help grow your audience for the long haul.